Nasstar Hosted Desktop - work outside of the box

18 Jun 2007 We can't live without our email!

A new ICM poll has revealed that up to half of us now reckon we can’t exist without our email!

When asked if they could carry on without access to email, 50% of 25-34 year-olds said no.  This age group is leading the way in adopting electronic communication as a vital way of keeping in touch with the office and with friends. 

Contrary to expectations, the latest technologies have not been monopolised by the younger generation.  Only 41% of teenagers admitted to relying on their email, whereas the 35-44 year-olds are embracing new technologies for communication much quicker with 44% saying that their email is vital to them.

The study, carried out by ICM Research for Nasstar plc, also revealed some interesting regional variations.  Respondents in the South-East place most importance on access to their emails with 43% saying they would struggle without.  By comparison, only 34% in Wales and the South-West admitted to relying on electronic communication.

The variation between males and females was, surprisingly, very little with 41% of all females admitting they would find it hard without email contact, compared to 38% of males.

Charles Black, chief executive of Nasstar plc, said: “The first wave was the mobile phone, and many of us would admit we rely on our mobile and can’t remember how we ever survived without it.

“This poll shows that the next phase is the growth of mobile email.  There’s an increasing demand for email on-the-go, and technology has developed to meet this demand.  Now with your mobile, or your Blackberry, you can have access to your email anywhere and everywhere.

“30 and 40-somethings have fitted email into their busy lives as a vital form of communication.  It’s not restricted by time, you can email at in the middle of the night without disturbing anyone.  And now it’s no longer restricted by location.”

”While teenagers are passionate about their mobile phones and texting in particular, the older generations are relying more and more on email because of its use in a business capacity.  Email really works for business people on the go.”

Editor’s Notes: Nasstar is a software broadcaster supplying Software-as-a-Service (SaaS).  Nasstar’s software broadcasting service distributes business software from a central source to end users so that businesses can access their software from anywhere on a subscription basis. Software broadcasting provides an innovative alternative to the traditional on-site local PC and perpetual license model of software delivery.

Nasstar Desktop is Nasstar’s core package enabling subscribers to access their ‘My Documents’, company data and software applications including Microsoft Office, accounts software, other applications from anywhere on a 'pay monthly' basis.

Nasstar Mail is a hosted exchange email service which enables subscribers to access their email, calendar and contacts from anywhere using Outlook, a web browser or a mobile device such as Windows mobile phones or BlackBerry.

Nasstar is a Microsoft Gold Certified Partner, a BlackBerry Alliance Member and Cisco Partner.

Nasstar plc was admitted to the London Stock Exchange AIM in December 2005.  London Stock Exchange code: NASA.

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